The Mayfair Group
Merch + Social Design
The Mayfair Group is an all-inclusive, body positive, female-run lifestyle and merchandise foster a community of positivity on the internet. I served as a graphic design intern at The Mayfair Group and had the opportunity to work on various graphic projects, from merch design to social media design. Check out their (︎) website and Instagram for more examples of my work.
Role — Graphic Designer / Merch Designer
Category — Merch Design / Social Design
Merch Design
Netflix Queue x The Mayfair Group
In collaboration with Netflix Queue, The Mayfair Group released a limited edition merch collecion for the release of Queue’s “Zine 01”. I designed the merch collection to fit the fun, playful brief set by Mayfair, while also staying true to Mayfair’s brand DNA. I created custom lettering which was used for spell some of Queue’s favorite phrases. The merch was distributed to the Queue team, Netflix talent, and sold on The Mayfair Group’s website.
Compassion
For the release of The Mayfair Group’s collection, “Compasssion”, I designed merch to align with the youthful and compassionate message set by the creative director. I used a mix of lettering and typography to bring a cheerful, yet sophisticated feel to the collection.
Social Design
The Mayfair Group
Social media content created for The Mayfair Group’s personal Instagram account, ranging from stories to grid posts.
West Angel Jewelry
Social media content created for the luxury jewelry brand, West Angel Jewelry, who was represented by The Mayfair Group on Instagram. The brand has a very edgy vibe so this feeling was carried throughout social content.
Olive & Pique
Social media content created for the luxury hat brand, Olive & Pique, who was represented by The Mayfair Group on Instagram. The brand has a very natural and beachy vibe so this feeling was carried throughout social content.
