Claussen Pickles

Southern Glazer’s Proof

Art Direction


SG Proof by Southern Glazer's Wine & Spirits, is a fully-responsive digital shopping experience that gives you the ability to efficiently research, shop, and order products. With our responsive mobile and tablet friendly design, SG Proof allows you to place orders on the go. 



Role — Graphic Designer / Art Director 
Category — Email Marketing 

Proof Monthly Newsletter


A monthly newsletter highlighting feature content on the website and driving sales for various seasonal products. A redesign of the newsletter brought a more modern and updated design, while still remaining true to the brands guidelines. These newsletters were created for both on-premises and off-premises customer groups, featuring different copy and imagery appropriate to the content.

The old newsletter featured a more dated design with clunky images and text boxes. This design lacked a refined look and felt very dated and compacted.


The updated newsletter incorporated more white space and round images, bringing a more modern and polished design. 


CBD Newsletter


A tri-monthly newsletter promoting products within the CBD category. 


The CBD newsletter design is reflective of the monthly newsletter design in order to continue the same design principles across all brand touch points. The CBD product category was mainly focused in the CA and FL regions.  


Credits:
Agency:
Razorfish

Creative Director:
Sasha Kobrynich

Associate Creative Director - Art:
Nicole Shipman

Associate Creative Director - Copy:
Tina Morgan 

Art Director:
Keagan Larkins

Copywriter:
Coco Hull