Hyacinth Flower Shop
Brand Design

Awards:
AAF District 4 GOLD ADDY 2023
AAF Miami Best Of Show GOLD ADDY 2023

Hyacinth is a unique and disruptive hybrid of a dispensary and floral design store. We created an otherworldly experience for those who thrive on aesthetics and aren't afraid to venture out of the box. We've created our own universe, bold and unapologetic, inspired by our UV floral photography, something that sets us apart from the crowd and uniquely our own. We are dark and mischievous, but in a whimsical and free-spirited manner. Visit us for all of the best buds, both with and without THC.

Role — Graphic Designer / Art Director / Photographer
Category — Visual Identity / Typography / Photography

Brand Assets

Photography

Photography is the backbone of Hyacinth's futuristic appearance. These otherworldly flowers are feature on everything from our stationery to our cannabis packaging. These photo dictate the color palette of the brand and pair perfectly with its bright, electric hues.

Photography is to be used as the focal point of all design assets. There are certain flower pairings for certain cannabis strains which must be followed so that consumers do not get confused if imagery is changed.

Verbal Identity

These verbal identity defines who we are as a brand and how we uniquely navigate the world. They are a summary of what we believe in and how we want to be remembered.