Google G Spot

Campaign / Typography 

Awards:
One Club Merit Award 2022
Communication Arts 63rd Annual Advertising Competition

We believe that sex education should grant individuals the freedom to explore their bodies without shame. Our focus on the intersection of typography and sex education resulted in the creation of a typeface that reflects the idea of a comfortable and welcoming space. As the No. 1 website in the world, Google is the most popular destination for individuals seeking answers to just about anything. We wanted to redirect users to a spot that would provide them with reliable and up to date information. The goal is to inspire change across various communities by challenging the preconceived notions regarding sexual health and safety.