Bubble Skincare
Graphic Design
Gentle formulas, fierce reults. Bubble makes affordable yet effective skincare for all ages. Today is the first day of the rest of your face!
Projects span visual merchandising, experiential design, packaging design, product design, email design, art direction, and illustration.
Role — Graphic Designer
Category — Art Direction / Packaging / Experiential / Visual Merchandising / Web / Email
Ulta Beauty World
Experiential design for Bubble’s largest booth yet at Ulta Beauty World and FLC, a two day event showing off the latest beauty launches and innovations. The booth was designed for consumers to travel through and build their perfect routine. The booth was also the debut of our new milky toner, Cosmic Silk.
Packaging Design
SECRET AGENT + UNDER COVER - Color Correcting Balms
The Secret Agent and Under Cover CC Balms were designed as a duo that simplifies color correction through instinctive visual cues. Each shade uses a clear, monochromatic palette tied directly to its targeted benefit. Green signals redness reduction, while orange intuitively denotes dark spot correction, allowing shoppers to navigate the lineup in seconds. On the shelf, the cartons introduce bold, fluid patterns that unite the products as a cohesive system, yet provide enough distinction to support quick differentiation between solutions. The result is a packaging experience that transforms color correction from something technical into something joyful, portable, and unmistakably Bubble.
TALK BACK - Lip Serum
The Talk Back Lip Serums use bold, flavor driven color and a playful capsule silhouette to create instant shelf appeal. The secondary packaging is designed to mimic the nourishing, oily texture of the serum, using tonal palettes that reflect each flavor. Spot gloss on the dripping pattern draws attention to the product’s hydrating benefits, making the duo feel vibrant, collectible, and made for everyday swipeability.
Visual Merchandising
Face the Gameday - Campus Tour
Design for all touchpoints of the fall 2024 “Face the Gameday” campus tour. Custom illustrations served as the focal point of the design system for this campaign. The tour resulted in over 7,000 new community memeber sign-ups and over 500,000 views across social platforms.
TYB
Art Direction for Bubble’s new community platform, Try Your Best (TYB). The platform allows community memebrs to participate in challenges to eran coins that they can redeem for money off of their purchases. Bubble has gained over 96K members on the platform and is the second fastest growing brand.
Emails
Email design for various product launches, campaigns and sales throughout the year.
Credits:
VP of Brand & Creative:
Lindsay St. Clair
Director of Communications:
Zee Carlstrom
Senior Designer:
Ahliyah Kim
Designer:
Sarah Ray
Copywritter:
Cynthia Bonacum
Junior Designer:
Laure Verhulst
Director of Creative Operations:
Caroline Valentini
Creative Operations Associate:
Vanessa Perez
Lindsay St. Clair
Director of Communications:
Zee Carlstrom
Senior Designer:
Ahliyah Kim
Designer:
Sarah Ray
Copywritter:
Cynthia Bonacum
Junior Designer:
Laure Verhulst
Director of Creative Operations:
Caroline Valentini
Creative Operations Associate:
Vanessa Perez