Aubi & Ramsa
Creative Direction / Campaign
Presented with the big idea “Conspicuous Treats for Audacious Tastes,” Agency Ambrosia wanted to frame Aubi & Ramsa ice cream as something that is made for only the most adventurous and interesting people. Always an exciting experience and made to be shown off, Aubi & Ramsa isn' t just a dessert - it's an after party.
Role — Associate Creative Director / Photographer
Category — Brand Campaign / Creative Direction
Billboards
To embody the big idea, we created scenes that capture the essence of an after party. The copy "Made for the Fascinating," "Made for the Curious," "Made for the Captivating," and so on is used across executions to promote the consistent message that Aubi & Ramsa is for those who seek interesting and unique first experiences. With Aubi & Ramsa, a night to remember is guaranteed.
Social
We will create a social media presence across a variety of platforms in order to target both the primary and the secondary target audiences. The first goal is to maintain clear and consistent messaging in order to transmit the fun after party aesthetic the campaign is centered around. We also want to create more brand awareness about Aubi & Ramsa and engage our followers.
Credits:
Creative Director:
Lauren Maingot
Associate Creative Director + Photographer:
Keagan Larkins
Designer + Book Co-Editor:
Damaris Zamudio-Galvan
Presenter + Copywriter + Content Creator:
Kate Styles (Smirnova)
Presenter + Content Creator:
Micaela Abuhayar
Designer + Content Creator:
Emmalyn Brenner
Designer + Content Creator:
Daniella Cornide
Copywriter + Photographer:
Nate Dumont
Lauren Maingot
Associate Creative Director + Photographer:
Keagan Larkins
Designer + Book Co-Editor:
Damaris Zamudio-Galvan
Presenter + Copywriter + Content Creator:
Kate Styles (Smirnova)
Presenter + Content Creator:
Micaela Abuhayar
Designer + Content Creator:
Emmalyn Brenner
Designer + Content Creator:
Daniella Cornide
Copywriter + Photographer:
Nate Dumont